About Big Dot of Happiness

Back in 1999, Big Dot of Happiness was born the day Sherri asked her husband, “Honey, can I buy a pair of black shoes?”

Our Story

DOT ALONG WITH US

From the very first employee to the most Big Dotters ever, and even a few years in between when we were a smaller team focused on reinventing ourselves, one thing always stays the same - Big Dot is here to make your party even more extraordinary!

It all started with a woman, a card table and a dream for new black shoes. Journey through our history below. Who knows what will be next, but it sure has been a thrilling ride so far!

... A Dream. Sherri started crafting baby shower gifts as a hobby, filling the random moments she wasn’t busy with her kids.

1999

New Store: First website launched.

2000

First employee is welcomed.

2001

Moving Day - A workspace big enough for everyone!

2002

Featured: Woman's World.

2003

Business is Growing. Her husband, Scott decided he wanted to be part of the team.

2004

Big Dot of Happiness becomes our official brand.

2005

We need a bigger building - Moving again!

2006

Featured: Discovery Channel Documentary on Baby Showers.

2007

Did someone say "Moving Day?" The new 20,000 square foot building is big, blue and perfectly doterrific!

2008

Product Launch: Large Format Printers

2009

Inspiring Others. Sherri was the keynote speaker at the Women's Business Conference.

2010

Menomonie Chamber of Commerce Business of the Month

2010

We've Shipped 500,000 orders!

2011

Reinventing ourselves due to significant changes in e-Commerce.

2011

The Customer is the Boss. The new Big Dot website makes the perfect party just a click away!

2013

Featured: Social Media 300

2013

New Stores: Amazon International

2014

Real-Life Occasions. Sherri & Scott's first daughter graduates, inspiring new graduation products.

2015

Product Launch: Product Beta & Category Expansion

2015

Product Launch: All Holidays

2015

Product Launch: Adult Birthday

2015

Recognized by Amazon. Sherri was 1 of only 300 women invited to the Amazon Women's Entrepreneur Conference

2016

Product Launch: Large Equipment Update

2016

Featured: The Amazon Blog

2017

Product Launch: Outdoor & Home Decor

2017

Featured: Represented All Sellers as one of six Panelists invited to speak to 500 Amazonians.

2017

Product Launch: Massive Theme Expansion

2017

Amazon Visits Big Dot! We were delighted to host special guests from Amazon and show them our building.

2018

Product Launch: Large sports, holiday & graduation expansion

2018

Big Dot's New Look Revealed! AND we needed more space! Expanded to second building "Little Dot"

2019

Growing: Expanded our Creative and Marketing Team to launch NEW and AMAZING Products.

2019

Amazon Trip to Washington D.C. Sherri was selected to go to Washington D.C. with Amazon Policy and meet four Wisconsin representatives to discuss how selling on Amazon has helped small to medium size businesses grow.

2019

Etsy: Big Dot Etsy Store reaches over 100,000 orders.

2019

Big Dot Celebrates Local Schools Going Back to School. We gifted 9 local schools with "Welcome Back" yard signs & decoration kits. Each Big Dotter was also surprised with cash to spend while shopping downtown Menomonie.

2019

Big Dot Visits Walmart's Headquarters in New Jersey. We met with our Party Supplies Category Specialist.

2019

Big Dot Visits Amazon's Headquarters in Seattle, WA. We attended the Seller Summit and met several Amazon Teams.

2019

Big Dot attends Amazon Small Business Academy in MKE, WI. Sherri was 1 of 3 sellers selected to speak to a crowd of 250-300 people. Our products were displayed during event.

2019

Community Yard Sign Giveaway. At the start of the Safer at Home Order due to the Covid-19 Pandemic, we gave away signs for our local community to show gratitude to the front line workers.

2020

Big Dot STRONG! Through the unprecedented times of 2020, we have remained BIG DOT STRONG!

2020

Altacrest Partners with Big Dot of Happiness!
Excited to offer a better customer experience by investing in our future with the partnership of Altacrest Capital. More QUALITY FUN coming soon!

2020

Product Launch: Lots of NEW product categories

2021

We're GROWING! Needed more space, so we expanded our building space by adding Middle Dot.

2022

New Store: The Home Depot We are proud to announce that Big Dot of Happiness is now on available on HomeDepot.com!

2022

Amazon Ads Visits Big Dot! In Person Strategy Session with Amazon Ad Reps after successful Beta Program.

2022

New Stores: Amazon International CA, UAE, UK & DE We are excited to expand our global presence and sell our products in Canada, United Arab Emirates, United Kingdom, and Germany through Amazon's international marketplaces.

2022