Internet Retailer’s 2012 Second 500 Guide Adds to Exclusive List
Proof that a commitment to quality products and exceptional customer service makes consistent growth for e-retailers

Internet Retailer has recognized as a leader in the e-commerce marketplace for personalized baby shower decorations and birthday party supplies by ranking the web site as #708 in their Second 500 Guide. also received a #122 ranking in the Flowers and Gifts Merchandising Category of the publication, an honor for any company competing in the online market.

Niche e-commerce merchants whose business strategies have put them on the fast track to the top are placed into 24 categories by Internet Retailer and then ranked in the Second 500 Guide, published annually. “We are all really excited – It is truly an honor to be noticed by Internet Retailer,” says Sherri Yukel, founder and president of all Big Dot Shops. Big Dotters attend the Internet Retailer Conference every year and consider their articles, newsletters and conferences very valuable in learning new strategies to help grow. “Big Dot is all about making life’s occasions fun, so when I knew we made the list, I kept it a secret from the team for 3 long months. I wanted them to find us on their own when the Second 500 Guide was released,” says Yukel.

With early adaptation to changes in social media and advancements in technology, has certainly earned their ranking. Their Facebook following continues to grow while a focus on YouTube marketing features a video series with Marti & Stuart, the new Big Dot mascots. The corporate blog has gained a huge following with help from the email marketing efforts, and when Pinterest became mainstream, the Big Dot Shops quickly added a “Pin It” button to each product. These marketing strategies, along with their unique party supplies and personalized decorations, make stand out among the competitors.

The Big Dot Shops attribute a “Customer is the Boss” attitude to their success and single it out as the driving force behind all of Big Dots decisions. The Big Dot Shops offer Live Chat at all of their sites to make sure customers have the best experience while product reviews give past customers an opportunity to provide honest feedback. “We’re a small team,” says Yukel. “We all wear a lot of hats and take on different roles to make the business function – but this also gives us a competitive edge when we work so close with each other and can maneuver around changes quickly and efficiently.”
About Internet Retailer

Published by Chicago-based Vertical Web Media, LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and five directories that serve the retailing community. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers.

About Big Dot of Happiness, LLC
Big Dot of Happiness, LLC, is an event party company and the originator of various games, invitations and themed party supply products called "Big Dot Originals." With personalized invitations, impressive party favors and unique party decorations, Big Dot of Happiness, LLC, makes everyday parties into extraordinary events. Making life’s occasions fun. It’s about time. "We create remarkable smiles by embracing a remarkable culture."